Starting a company is an exhilarating journey filled with opportunities and challenges. One of the most critical factors that determine early success is having a well-balanced strategy. Without a clear plan that balances ambition with practicality, founders risk losing focus, resources, and momentum. Let's explore how to create a strong, balanced strategy when launching a company: some practical advice tailored for founders, creatives, and professionals who want to build some

Growth feels good. Until it doesn’t. When a business expands faster than its systems, what once felt human and connected starts to feel heavy. This project began with a simple observation: a practice built on care was drowning in chaos. The Challenge A private psychology center with a rapidly growing client base was struggling to manage its daily operations. Appointments overlapped or/and cancelled, invoices were inconsistent, and communication between therapists, administrat