Growth feels good. Until it doesn’t. When a business expands faster than its systems, what once felt human and connected starts to feel heavy. This project began with a simple observation: a practice built on care was drowning in chaos. The Challenge A private psychology center with a rapidly growing client base was struggling to manage its daily operations. Appointments overlapped or/and cancelled, invoices were inconsistent, and communication between therapists, administrat

Scaling is a test of clarity. As a business grows, what once felt agile can suddenly feel scattered - especially when teams, tools, and data move faster than the strategy holding them together. This project began at that crossroads: where growth meets complexity. The Challenge A fast-growing Asian-European healthtech company with operations across multiple markets was struggling with operational inefficiencies in customer service. Client cases were handled across fragmented