Starting a company is an exhilarating journey filled with opportunities and challenges. One of the most critical factors that determine early success is having a well-balanced strategy. Without a clear plan that balances ambition with practicality, founders risk losing focus, resources, and momentum. Let's explore how to create a strong, balanced strategy when launching a company: some practical advice tailored for founders, creatives, and professionals who want to build some

Growth feels good. Until it doesn’t. When a business expands faster than its systems, what once felt human and connected starts to feel heavy. This project began with a simple observation: a practice built on care was drowning in chaos. The Challenge A private psychology center with a rapidly growing client base was struggling to manage its daily operations. Appointments overlapped or/and cancelled, invoices were inconsistent, and communication between therapists, administrat

At first glance, the system was working. Orders were flowing, prices were approved, reports were being filed. But beneath the surface, something didn’t add up - small discrepancies across markets that felt too minor to matter. Until they did. This project began with a question that no one could quite answer: “Why does our reported revenue not align with our forecast?” The answer turned out to be worth eight The Challenge A leading global consumer goods company with over €50B